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Social Media updates every business needs to know: Spring Edition
The Social Media updates you need to know
Social media is evolving fast, and the latest platform updates could impact how businesses connect with their audience. From Meta’s deeper integration with Google Analytics to Instagram’s push for original content and LinkedIn’s new newsletter metrics—there’s a lot to keep up with!
Key takeaways:
Facebook is deprioritising external links, making organic website traffic harder to gain.
Instagram’s algorithm now favours original content over reposts—creators, take note!
LinkedIn is doubling down on video and making newsletters more measurable.
Meta’s new ad tools could help businesses improve campaign performance.
What does this mean for you? Read the full article to find out how these changes could shape your social media strategy and how to stay ahead.
Are you wasting 95% of your website traffic? How to capture more leads with email marketing
Are You Wasting 95% of Your Website Traffic?
Most businesses work hard to drive people to their website, but without email marketing, 95% of that traffic disappears.
A simple, well-placed email opt-in can turn lost visitors into loyal customers. Want to know how?
Read the full article here to learn how to stop missing out on potential leads and start turning website visitors into long-term customers.
The biggest Social Media updates of 2025 (so far!)
2025 has barely started, and yet, here we are—another month, another whirlwind of social media changes!
From TikTok’s on-again, off-again U.S. ban to Instagram’s controversial new grid layout (which, let’s be honest, we’re still not over), the landscape is shifting fast.
So, what do you actually need to know? Here’s a quick, no-nonsense round-up of the biggest updates and what they mean for small businesses.
Your greatest minds are inside your business
In today’s world of digital marketing, your employees aren’t just your workforce; they are the life and soul of your business. Their enthusiasm can change the way clients see and interact with your brand. That’s why it’s so important to get them involved, especially on LinkedIn, where they can actively promote your business, product, or service.
What is marketing anyway?
Hello and welcome to the Great Minds Blog! For our very first post, we thought, why not kick things off from the very beginning by addressing that very common question – What is marketing anyway?