Stop wasting good content: How to repurpose like a pro

You’ve spent time (and probably some brainpower) drafting a blog post, answering a client query, or writing a cracking LinkedIn update. You post it once… and then what? On to the next thing?

Not so fast.

If you’re only sharing a piece of content once, you’re missing a massive opportunity.

Repurposing your content doesn’t just save time – it helps you reach more people, in more places, with the message that matters. Because in marketing, repetition is a strength, not a weakness.

Here are a few simple ways to make your content work harder for you:

📝 Turn that client query into a helpful how-to blog

📧 Expand it into a tips-based email

🐦 Shrink it into a tweet (or post it on Threads)

📸 Add an image for Instagram

😂 Add humour and share it to Facebook Stories

🎥 Film a quick video for TikTok

📊 Turn it into a LinkedIn poll

💬 Use the replies to spark even more content ideas

See what we did there? One idea. Lots of ways to use it.

Remember: you don’t always need more content – you need to get more from the content you already have. Need help? You know where we are: hello@greatmindsmarketing.co.uk