Easter social media roundup: What you need to know
March and April has been busy in the world of social media, with new features, algorithm updates, and platform changes that could impact how you market your business. We've rounded up the most important updates to save you the scroll.
Platform usage trends
Time spent on Facebook and Instagram ds declining
Meta CEO Mark Zuckerberg recently admitted in court that people are spending less time on Facebook and Instagram, with many shifting towards messaging apps instead.
What this means for your business:
Don’t panic! People are still using these apps, but habits are changing.
Consider mixing messaging features (like click-to-message ads) into your strategy to meet people where they are.
Meta marketing tips & tools
Tips to improve your Click-to-Message ads
Meta shared advice on how to get better results from ads that encourage customers to message you on Facebook, Instagram or WhatsApp.
What this means for your business:
Use conversational copy and test different approaches.
Link your business accounts to create a seamless experience.
These ads are great for personal, service-based businesses looking for leads.
Meta’s upcoming webinar: Reels tips & strategies
Meta is hosting a free webinar on Reels best practices, including what performs well and how to get more views.
What this means for your business:
Reels are one of the best ways to grow on Instagram and Facebook.
Attend the webinar if you want to improve your content or are new to video marketing.
Best times to post in 2025
Sprout Social analysed over 30,000 business accounts to figure out the best posting times across each platform.
What this means for your business:
Facebook: Weekday mornings (9am–12pm)
Instagram: Mon–Thurs (10am–3pm)
LinkedIn: Tues–Thurs (10am–1pm)
Use these as a starting point, then check your own analytics.
New features & platform changes
Facebook’s ‘OG’ revival: Friends tab is back
Meta is launching a new “Friends” tab on Facebook to bring back more personal connections.
What this means for your business:
Focus less on your personal reach here; Meta is trying to shift back to friends > brands.
Reassess if Facebook is still your top platform, or diversify your channels.
Organic Facebook link reach keeps falling
97.9% of Facebook views in the US don’t include links. Meta is deprioritising content that drives users off the platform.
What this means for your business:
Focus on keeping people engaged within Facebook.
Use in-app tools (like Reels or carousels) instead of just dropping a blog link.
Instagram Updates
New: Reposts now appear in the feed
You can now reshare content to your main feed and your followers will see it.
What this means for your business:
A great way to reshare user-generated content or partnerships.
Use this feature to keep your content strategy fresh without constantly creating new posts.
Watch Reels at 2x speed
Instagram now lets users watch Reels faster.
What this means for your business:
If your Reels are longer, make sure they’re still engaging even at double speed.
Monthly performance recaps
Instagram now sends a recap of your best-performing posts and tips to improve.
What this means for your business:
Use this summary to track what’s working and tweak your strategy each month.
Instagram Chief: Hashtags don't help reach
Instagram’s head Adam Mosseri confirmed that hashtags aren’t a reliable way to increase reach.
What this means for your business:
Focus more on quality content and less on overloading with hashtags.
🔗 Full interview with Adam Mosseri
LinkedIn: Still on the Rise
Video + Carousel posts win
Multiple reports confirm video and carousel posts are driving the most engagement.
What this means for your business:
If you’re on LinkedIn, invest time into video and document-based content.
🔗 Read the SocialInsider report
Polls drive visibility
Polls are getting great reach despite being underused.
What this means for your business:
Add a poll to your content calendar, it’s an easy way to boost engagement.
Create on LinkedIn Mini-Site
LinkedIn has launched a mini-site full of content tips and best practices.
What this means for your business:
Whether you’re new or active on LinkedIn, it’s a great reference.
Canva adds LinkedIn video templates
Canva has released ready-made video templates for LinkedIn campaigns.
What this means for your business:
If you're short on time or skills, this is an easy win for better video posts.
