Your greatest minds are inside your business
In today’s world of digital marketing, your employees aren’t just your workforce; they are the life and soul of your business. Their enthusiasm can change the way clients see and interact with your brand. That’s why it’s so important to get them involved, especially on LinkedIn, where they can actively promote your business, product, or service.
Why Get Your Employees Involved?
Happy employees mean more than just a good vibe in the office. They become your brand’s biggest fans. If they aren’t excited about your business, how can you expect your clients to be? Sharing their positive work stories on LinkedIn puts a human face on your brand and spreads the word further than any corporate advertising or campaign could.
The Benefits of Getting Your Team on Board
• More Eyes on You: Every employee has their own network, growing your brand’s reach massively.
• Real Connections: Posts from your team get eight times more engagement than posts from your brand’s account.
• Build Trust: People trust posts from someone they know way more than a faceless company.
What You Might Miss If You Don’t:
Not getting your team involved can lead to a lack of enthusiasm that clients will notice. This can result in:
• Less Reach: Not as many people will see your posts.
• Less Interaction: Fewer likes, shares, and comments on your content (less engagement leads to less impressions, limited reach, slower growth - it’s a vicious cycle!)
• Lost Chances: Missed opportunities to make your brand feel real and trustworthy.
Real-life Success Stories
DQ Advocates: "Our collaboration with Great Minds Marketing to engage our people in our LinkedIn strategy not only increased activity on our page but also improved our community interactions. We’re seeing a lot more engagement, both locally on the Isle of Man and further field. It’s helped our team to bring in new business too,” says Mark Dougherty, Managing Director, DQ Advocates.
Microgaming: "Integrating the LinkedIn training provided by Great Minds Marketing was an important part of our brand repositioning strategy. The sessions enabled us to showcase the technical expertise and dedicated team behind our platform. This new strategy has significantly increased our visibility across our digital channels, cemented our position as industry leaders, and brought our in-house expertise to the forefront," notes Alex, Wilson Head of Marketing.
Get Started
Think about how empowering your team could make your brand standout on LinkedIn. If you’re unsure where to begin, we’re here to help! Contact us to book a consultation or training session and discover how you can transform your team into brand champions today.
