Social Media updates every business needs to know: Spring Edition
Social media is constantly evolving, and staying ahead of the latest changes can help your business get better results. It can also be a marathon to try and keep up with, so we’ve rounded up the most important updates from Meta, Instagram, and LinkedIn and, more importantly, what they mean for you.
Meta + Google Analytics: A game-changer for ad tracking?
Meta is inviting more advertisers to link their Google Analytics account to improve ad performance. This means you could get deeper insights into how your ads drive website traffic, but only if you choose to opt in.
What this means for your business:
Better data on where your website visitors come from
A clearer picture of what’s working (and what’s not) in your ads
Potentially improved conversion rates with smarter tracking
Should you connect your accounts? If you’re running Meta Ads, it’s worth considering but be mindful of data privacy before opting in.
Wondering why your Facebook traffic has dried up? This could be the reason…
Did you know 97.9% of Facebook content views don’t include a link? That means Meta is actively pushing users to stay on the platform instead of clicking through to external sites.
What this means for your business:
Relying on Facebook to drive website traffic isn’t a strong strategy
Focus on engagement-based content that keeps people interacting with your brand
Start building your email list so you own your audience, rather than depending on social
Takeaway: Facebook isn’t the best place for organic website referrals, so adjust your strategy accordingly!
Instagram’s algorithm favouring small creators (yey for us little guy accounts!)
Instagram has tweaked its algorithm to give smaller accounts a better chance at reach. Now, every reel gets tested with a small audience first, and only the best-performing content gets shown to a wider audience. Also another reason why follower count is no longer the be all and end all!
How to make the most of it:
Post original content, Instagram is deprioritising re-posts and TikTok watermarked videos
Create ‘recommendation-friendly’ content, use Instagram’s best practices to boost your reach (make it useful, friendly and engaging)
Be consistent (yes that old chestnut!) more posts = more chances for exposure
Takeaway: If you’re struggling to grow on Instagram, quality and consistency are key, and video is more important than ever.
LinkedIn’s big push on engagement & newsletters
LinkedIn is doubling down on conversations, video, and newsletters with two big updates:
You can now see how many impressions your LinkedIn comments get - making commenting a huge opportunity to get more visibility for your business or personal brand.
New LinkedIn Newsletter metrics - you can now track email open rates and sends, meaning better data on what’s working.
How to make this work for you:
Comment on relevant posts, it’s now a free way to boost your reach
Use newsletters, with LinkedIn prioritising long-form content, this is an untapped marketing opportunity
Takeaway: If you’re not using LinkedIn for business growth, now’s the time to start.
Final Thoughts
These updates all point in the same direction: social platforms are rewarding engagement, original content, and long-term audience building.
What should you do next?
Prioritise video & engagement on Instagram
Stop relying on Facebook for website traffic
Experiment with LinkedIn’s latest tools for brand and business growth (f you don’t try you’ll never know!)
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