Are you wasting 95% of your website traffic? How to capture more leads with email marketing
You work hard to drive people to your website, whether through social media, SEO, or paid ads. But did you know that most businesses are losing 95% of that traffic?
Why? Because they’re not collecting emails.
Visitors land on your website, take a quick look around, and then… they leave. Maybe they were interested but got distracted. Maybe they weren’t quite ready to buy. Either way, without a way to stay in touch, they’re gone for good.
The Solution? Email Marketing. A simple, well-placed email opt-in can turn lost visitors into loyal customers. Here’s how to do it:
1. Make It Easy to Subscribe
If someone enjoys your content or is considering your product, make signing up quick and effortless. Try:
Pop-ups – A friendly, well-timed pop-up can grab attention.
Sticky sign-up bars – A bar at the top or bottom of your site keeps the option visible.
Sign-up forms on key pages – Your homepage, blog, or checkout page if you’re in eCommerce, are perfect for this.
2. Offer Something Valuable
People don’t just hand over their email for fun. Give them a reason to subscribe. Offer:
A free guide or checklist
Exclusive discounts or early access
A useful tool or template
Industry insights or tips
Make it clear what’s in it for them.
3. Follow Up With Value, Not Spam
The worst thing you can do? Get emails and then never send anything (or worse, spam people with salesy messages).
Send useful content – Tips, behind-the-scenes, updates, or insights.
Be consistent – Email regularly, but don’t overwhelm.
Personalise it – Use names and tailor content based on interests.
Why Email Works
Unlike social media, where algorithms decide who sees your posts, email marketing lets you reach people directly. You own your email list, and it’s one of the most effective ways to build relationships, increase sales, and grow your business.
If you’re not collecting emails, you’re missing out!
Add an opt-in form to your website.
Offer something valuable to encourage sign-ups.
Start using email marketing to turn visitors into customers.
Need help getting started? Drop us a message (hello@greatmindsmarketing.co.uk) or DM us on our socials for a free guide on how to set up email marketing that works!
